“The time has come, the walrus said!”
This is what I tell our toddler every night before bath time. If you’re not familiar, then stop reading right now and reference your nearest copy of ‘Alice and Wonderland’ before you continue.
So, last week I made the announcement via social media that Cupcakes and Coffee Grounds was officially transitioning to Amber Lately. While I received tons of positive feedback about the name change, there also came a lot of questions; and now that the site is up and running under the new name (please note, all of the same stuff is still here), it felt like the right time to answer those questions!
Why the name change?
When I started Cupcakes and Coffee Grounds back in July, its initial purpose was to create an outlet for me – a hobby, something to declare my own outside of being a stay at home mom. I was struggling with the routine I had created, and was feeling more disconnected than ever. SOMETHING HAD TO CHANGE.
After a few brief promptings by friends, I was encouraged to start a blog, sharing all of the tasty treats that I was baking up on a much too regular basis. At the time, Cupcakes and Coffee Grounds seemed to fit perfectly. However, over the course of the last six months, my writing and passions have grown and developed far beyond what I initially anticipated. Content on the blog naturally grew into other topics outside of food, and I was introduced to a whole new realm filled with all kinds of bloggers. Driven, creative, inspiring people.
By the end of the year, I decided to take a temporary break from the blogging world and focus my attention on my family without any distractions. When it was time to get back to the grind after the new year, I was lacking focus, motivation, and was fresh out of topics. So, I started to review my body of work, and came to the realization that there was no common theme – no common tone. No wonder the creative juices weren’t flowing.
When I set down to brainstorm, I asked myself, “What kind of blogs do I like? What kind of posts am I drawn to?” Long story short, it was the complete opposite of what I was putting out there. It didn’t take a rocket scientist to realize the blog was taking a different direction, I just had to make the leap of faith and take it there; and with that, I decided a fresh start was best.
Does that mean the content will change?
Yes and no. While I realize that change isn’t everyone’s favorite thing in the world, more times than not, change is a good thing! It means we are growing.
So what can you expect to see on Amber Lately? More topics, more pictures, more discussions. The good news? You’re still going to get real posts, from a real person. It’s still me!
So what exactly is Amber Lately about?
Amber Lately is a daily lifestyle blog, inspiring community among women. Whether we are talking parenthood, book reviews, or recipes, Amber Lately is a place to build community through discussion. It’s a place to receive empowerment, encouragement, and inspiration – a comfortable place to confidently be yourself. A place to relax and laugh. A place to just…be.
So, without any further ado…WELCOME!!
If you have any other questions about the new direction of the blog, I would LOVE to hear from you! Just leave them in the comments below.